Discount mac: Education Pricing and Student Discounts – Education

Latest Apple Discounts, Deals, Sales, and Codes

Today’s hottest deals include 30% off a 2020 27″ iMac, 36% off an Anker foldable 3-in-1 wireless charging station, 20% off Tile item finders, 22% off a Google Nest cam, up to 37% off Sony headphones, and $80 off Bose headphones.

B&H Photo has incredible deals on Apple products this week, and we’ve rounded up the best of the best. With discounts of up to $1,600 off, you don’t want to miss out on taking home a new MacBook Pro or Apple Studio display.

Today’s hottest deals include $100 off a 15″ MacBook Air, 40% off JBL Tune wireless headphones, $100 off a 2022 Samsung Galaxy Tab S6 Lite, and $200 off an HP 27″ Touch all-in-one desktop PC.

A price war has erupted on Apple’s brand-new M2 MacBook Air 15-inch, delivering triple digit savings on the new laptops, plus bonus perks.

Exclusive

A record-breaking discount is delivering the cheapest MacBook Pro 16-inch price on the M1 Pro model with 32GB of memory. Save $1,050 with combined instant and coupon savings.

Today’s top deals include $150 off an M2 Mac mini & AppleCare kit, $300 off a 65″ TCL QLED 4K Smart Mini LED TV, up to 61% off TP-Link Smart plugs with Echo devices, and a Google Nest thermostat for $100.

Great news for anyone looking for a cheap MacBook Pro — OWC’s popular Intel MacBook Pro 16-inch deal is back and now it’s priced even lower. Pick up the pre-owned laptop for $829 while supplies last.

Today’s hottest deals include $40 off a 2022 Ring Spotlight Cam Plus, 24% off a Dyson V8 titanium cordless stick vacuum, 66% off a JLab Talk Go USB microphone, and 40% off a Segway Ninebot Max electric scooter.

It’s the week of the iPads as Amazon slashes prices on virtually every iPad on the site. Take home an 11-inch iPad Pro with an M2 chip for the lowest price we’ve seen in the last month at $999.

Today’s top deals include up to 69% off Apple wireless accessories, 68% off a Hunter HEPA digital tall tower air purifier, up to 57% off Otterbox iPhone cases, $100 off a GoPro MAX 360 action camera, and 20% off a Sonos Beam soundbar.

Today’s hottest deals include a $20 Satechi USB-C 3-in-1 Combo Hub, $99 Logitech MX Keys Advanced, a $179 Marshall Acton II Bluetooth Speaker, and more.

Today’s top offers include up to 71% off games, a half-price Ariawave 36 Qt Air Fryer Oven, $10 off the Logitech Lift for Business ergonomic mouse, and more.

The standalone Microsoft Office for Mac Home & Business 2021 license is back on sale for $39.99, delivering an 84% discount off retail for a limited time only.

Today’s top bargains include up to 45% off Blink Smart Home doorbells and cameras, $80 off a Bose SoundLink Revolve Plus II, 63% off a Logitech Lightspeed Bluetooth wireless gaming headset, and a 64GB Straight Talk iPhone 12 for $499.

Exclusive

Exclusive deals offer AppleInsider readers access to the lowest prices available on Apple’s brand-new MacBook Air 15-inch and 2023 Mac Studio. Plus, save on AppleCare with coupon.

Amazon has already issued a cash discount on Apple’s M2 MacBook Air 15-inch, with a preorder deal that’s ringing in as the best available before the new Air hits store shelves.

Today’s top deals include $50 off the M2 MacBook Air 15-inch, Vizio 65″ Class V-Series 4K LED Smart TV for $398, 27% off a 40″ Vizio D-Series HD Smart TV, a wireless Apple CarPlay adapter for $70, and 79% off a mophie dual wireless charging pad.

Today’s hottest deals include 21% off a MagSafe charger, 53% off a 4-Pack of 160 feet outdoor LED solar string lights, 31% off a Pexxus 3-in-1 wireless charging station, and an onn. 50″ Class 4K LED Roku Smart TV for $198.

Get the most from your summer travel experiences with the 2023 Travel Hacker Bundle featuring a lifetime subscription to Rosetta Stone, now only $159.99 with coupon.

Apple’s WWDC 2023 is in full force, with yesterday’s keynote packed with new releases. To make way for new inventory, Apple resellers are offering staggering discounts on M1 and M2 MacBook Air models, with the standard configs up to $200 off.

Today’s hottest deals include 35% off a 24″ Samsung Odyssey gaming monitor, 11% off a 10th Gen iPad, $150 off a M2 Pro Mac mini & AppleCare+ kit, $50 off Bose QuietComfort earbuds II, and home theater projectors from $100.

Time has a way of humbling our demands for technological advances, and in 2019, a maxed-out Mac Pro would set you back $53,000. Today, Apple announced a long-awaited update to the pro-level desktop computer, with more impressive specs and a much more modest price tag.

As Apple prepares for its WWDC 2023 rollout, Amazon is busy slashing prices on the gear you love. Shoppers can take home the Apple Watch Ultra at a nearly $100 discount or save $250 on an M2 MacBook Pro.

Today’s most valuable deals include 31% off a 50″ Amazon Fire Smart TV, $100 off a M2 Mac mini & AppleCare+ kit, 73% off an Aduro PowerUp Smart 6-port USB rapid charger, and 35% off Levoit Dual200S Smart cool mist humidifiers.

B&H is offering an excellent deal on an M1 MacBook Pro 13-inch with 16GB of RAM and a spacious 1TB SSD. Now available for just $1,199, a discount of $700 off, this deal is available for 24 hours only.

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Best MacBook Pro Deals | New 2023 M2 Pro & M2 Max Sale

M2 Pro (10-core CPU, 16-core GPU), 16GB, 512GB, Space Gray

• $1,749.00

  PON

Save $250.00

M2 Pro (10-core CPU, 16-core GPU), 16GB, 512GB, Silver

• $1,749.99

  PON

Save $249.01

M2 Pro (10-core CPU, 16-core GPU), 16GB, 1TB, Space Gray

• $2,089.05

  PON

Save $109. 95

M2 Pro (10-core CPU, 16-core GPU), 16GB, 1TB, Silver

• $2,099.00

  PON

Save $100.00

M2 Pro (10-core CPU, 16-core GPU), 16GB, 2TB, Space Gray

• $2,579.00

  PON

Save $20.00

M2 Pro (10-core CPU, 16-core GPU), 16GB, 2TB, Silver

• $2,449.00

  PON

Save $150.00

M2 Pro (10-core CPU, 16-core GPU), 16GB, 4TB, Space Gray

• $2,999.00

  PON

Save $200.00

M2 Pro (10-core CPU, 16-core GPU), 16GB, 4TB, Silver

• $2,999.00

  PON

Save $200.00

M2 Pro (10-core CPU, 16-core GPU), 16GB, 8TB, Space Gray

• $4,149.00

  PON

Save $250.00

M2 Pro (10-core CPU, 16-core GPU), 16GB, 8TB, Silver

• $4,149.00

  PON

Save $250.00

M2 Pro (10-core CPU, 16-core GPU), 32GB, 512GB, Space Gray

• $2,279.05

  PON

Save $119.95

M2 Pro (10-core CPU, 16-core GPU), 32GB, 512GB, Silver

• $2,299. 00

  PON

Save $100.00

M2 Pro (10-core CPU, 16-core GPU), 32GB, 1TB, Space Gray

• $2,469.05

  PON

Save $129.95

M2 Pro (10-core CPU, 16-core GPU), 32GB, 1TB, Silver

• $2,469.05

  PON

Save $129.95

M2 Pro (10-core CPU, 16-core GPU), 32GB, 2TB, Space Gray

• $2,849.00

  PON

Save $150.00

M2 Pro (10-core CPU, 16-core GPU), 32GB, 2TB, Silver

• $2,849.00

  PON

Save $150.00

M2 Pro (10-core CPU, 16-core GPU), 32GB, 4TB, Space Gray

• $3,399.00

  PON

Save $200.00

M2 Pro (10-core CPU, 16-core GPU), 32GB, 4TB, Silver

• $3,399.00

  PON

Save $200.00

M2 Pro (10-core CPU, 16-core GPU), 32GB, 8TB, Space Gray

• $4,549.00

  PON

Save $250.00

M2 Pro (10-core CPU, 16-core GPU), 32GB, 8TB, Silver

• $4,549.00

  PON

Save $250.00

M2 Pro (12-core CPU, 19-core GPU), 16GB, 512GB, Space Gray

• $2,199. 00

  PON

Save $100.00

M2 Pro (12-core CPU, 19-core GPU), 16GB, 512GB, Silver

• $2,199.00

  PON

Save $100.00

M2 Pro (12-core CPU, 19-core GPU), 16GB, 1TB, Space Gray

• $2,199.00

  PON

Save $300.00

M2 Pro (12-core CPU, 19-core GPU), 16GB, 1TB, Silver

• $2,249.99

  PON

Save $249.01

M2 Pro (12-core CPU, 19-core GPU), 16GB, 2TB, Space Gray

• $2,749.00

  PON

Save $150.00

M2 Pro (12-core CPU, 19-core GPU), 16GB, 2TB, Silver

• $2,749.00

  PON

Save $150.00

M2 Pro (12-core CPU, 19-core GPU), 16GB, 4TB, Space Gray

• $3,299.00

  PON

Save $200.00

M2 Pro (12-core CPU, 19-core GPU), 16GB, 4TB, Silver

• $3,299.00

  PON

Save $200.00

M2 Pro (12-core CPU, 19-core GPU), 16GB, 8TB, Space Gray

• $4,449.00

  PON

Save $250.00

M2 Pro (12-core CPU, 19-core GPU), 16GB, 8TB, Silver

• $4,449. 00

  PON

Save $250.00

M2 Pro (12-core CPU, 19-core GPU), 32GB, 512GB, Space Gray

• $2,549.00

  PON

Save $150.00

M2 Pro (12-core CPU, 19-core GPU), 32GB, 512GB, Silver

• $2,549.00

  PON

Save $150.00

M2 Pro (12-core CPU, 19-core GPU), 32GB, 1TB, Space Gray

• $2,749.00

  PON

Save $150.00

M2 Pro (12-core CPU, 19-core GPU), 32GB, 1TB, Silver

• $2,749.00

  PON

Save $150.00

M2 Pro (12-core CPU, 19-core GPU), 32GB, 2TB, Space Gray

• $3,099.00

  PON

Save $200.00

M2 Pro (12-core CPU, 19-core GPU), 32GB, 2TB, Silver

• $3,099.00

  PON

Save $200.00

M2 Pro (12-core CPU, 19-core GPU), 32GB, 4TB, Space Gray

• $3,699.00

  PON

Save $200.00

M2 Pro (12-core CPU, 19-core GPU), 32GB, 4TB, Silver

• $3,699.00

  PON

Save $200.00

M2 Pro (12-core CPU, 19-core GPU), 32GB, 8TB, Space Gray

• $4,849. 00

  PON

Save $250.00

M2 Pro (12-core CPU, 19-core GPU), 32GB, 8TB, Silver

• $4,849.00

  PON

Save $250.00

M2 Max (12-core CPU, 30-core GPU), 32GB, 512GB, Space Gray

• $2,749.00

  PON

Save $150.00

M2 Max (12-core CPU, 30-core GPU), 32GB, 512GB, Silver

• $2,749.00

  PON

Save $150.00

M2 Max (12-core CPU, 30-core GPU), 32GB, 1TB, Space Gray

• $2,849.00

  PON

Save $250.00

M2 Max (12-core CPU, 30-core GPU), 32GB, 1TB, Silver

• $2,899.00

  PON

Save $200.00

M2 Max (12-core CPU, 30-core GPU), 32GB, 2TB, Space Gray

• $3,299.00

  PON

Save $200.00

M2 Max (12-core CPU, 30-core GPU), 32GB, 2TB, Silver

• $3,299.00

  PON

Save $200.00

M2 Max (12-core CPU, 30-core GPU), 32GB, 4TB, Space Gray

• $3,849.00

  PON

Save $250.00

M2 Max (12-core CPU, 30-core GPU), 32GB, 4TB, Silver

• $3,849. 00

  PON

Save $250.00

M2 Max (12-core CPU, 30-core GPU), 32GB, 8TB, Space Gray

• $5,049.00

  PON

Save $250.00

M2 Max (12-core CPU, 30-core GPU), 32GB, 8TB, Silver

• $5,049.00

  PON

Save $250.00

M2 Max (12-core CPU, 30-core GPU), 64GB, 512GB, Space Gray

• $3,099.00

  PON

Save $200.00

M2 Max (12-core CPU, 30-core GPU), 64GB, 512GB, Silver

• $3,099.00

  PON

Save $200.00

M2 Max (12-core CPU, 30-core GPU), 64GB, 1TB, Space Gray

• $3,299.00

  PON

Save $200.00

M2 Max (12-core CPU, 30-core GPU), 64GB, 1TB, Silver

• $3,299.00

  PON

Save $200.00

M2 Max (12-core CPU, 30-core GPU), 64GB, 2TB, Space Gray

• $3,699.00

  PON

Save $200.00

M2 Max (12-core CPU, 30-core GPU), 64GB, 2TB, Silver

• $3,699.00

  PON

Save $200.00

M2 Max (12-core CPU, 30-core GPU), 64GB, 4TB, Space Gray

• $4,249. 00

  PON

Save $250.00

M2 Max (12-core CPU, 30-core GPU), 64GB, 4TB, Silver

• $4,249.00

  PON

Save $250.00

M2 Max (12-core CPU, 30-core GPU), 64GB, 8TB, Space Gray

• $5,449.00

  PON

Save $250.00

M2 Max (12-core CPU, 30-core GPU), 64GB, 8TB, Silver

• $5,449.00

  PON

Save $250.00

M2 Max (12-core CPU, 38-core GPU), 32GB, 512GB, Space Gray

• $2,899.00

  PON

Save $200.00

M2 Max (12-core CPU, 38-core GPU), 32GB, 512GB, Silver

• $2,899.00

  PON

Save $200.00

M2 Max (12-core CPU, 38-core GPU), 32GB, 1TB, Space Gray

• $3,099.00

  PON

Save $200.00

M2 Max (12-core CPU, 38-core GPU), 32GB, 1TB, Silver

• $3,099.00

  PON

Save $200.00

M2 Max (12-core CPU, 38-core GPU), 32GB, 2TB, Space Gray

• $3,499.00

  PON

Save $200.00

M2 Max (12-core CPU, 38-core GPU), 32GB, 2TB, Silver

• $3,499. 00

  PON

Save $200.00

M2 Max (12-core CPU, 38-core GPU), 32GB, 4TB, Space Gray

• $4,049.00

  PON

Save $250.00

M2 Max (12-core CPU, 38-core GPU), 32GB, 4TB, Silver

• $4,049.00

  PON

Save $250.00

M2 Max (12-core CPU, 38-core GPU), 32GB, 8TB, Space Gray

• $5,249.00

  PON

Save $250.00

M2 Max (12-core CPU, 38-core GPU), 32GB, 8TB, Silver

• $5,249.00

  PON

Save $250.00

M2 Max (12-core CPU, 38-core GPU), 64GB, 512GB, Space Gray

• $3,299.00

  PON

Save $200.00

M2 Max (12-core CPU, 38-core GPU), 64GB, 512GB, Silver

• $3,299.00

  PON

Save $200.00

M2 Max (12-core CPU, 38-core GPU), 64GB, 1TB, Space Gray

• $3,499.00

  PON

Save $200.00

M2 Max (12-core CPU, 38-core GPU), 64GB, 1TB, Silver

• $3,499.00

  PON

Save $200.00

M2 Max (12-core CPU, 38-core GPU), 64GB, 2TB, Space Gray

• $3,849. 00

  PON

Save $250.00

M2 Max (12-core CPU, 38-core GPU), 64GB, 2TB, Silver

• $3,849.00

  PON

Save $250.00

M2 Max (12-core CPU, 38-core GPU), 64GB, 4TB, Space Gray

• $4,449.00

  PON

Save $250.00

M2 Max (12-core CPU, 38-core GPU), 64GB, 4TB, Silver

• $4,449.00

  PON

Save $250.00

M2 Max (12-core CPU, 38-core GPU), 64GB, 8TB, Space Gray

• $5,649.00

  PON

Save $250.00

M2 Max (12-core CPU, 38-core GPU), 64GB, 8TB, Silver

• $5,649.00

  PON

Save $250.00

M2 Max (12-core CPU, 38-core GPU), 96GB, 512GB, Space Gray

• $3,699.00

  PON

Save $200.00

M2 Max (12-core CPU, 38-core GPU), 96GB, 512GB, Silver

• $3,699.00

  PON

Save $200.00

M2 Max (12-core CPU, 38-core GPU), 96GB, 1TB, Space Gray

• $3,849.00

  PON

Save $250.00

M2 Max (12-core CPU, 38-core GPU), 96GB, 1TB, Silver

• $3,849. 00

  PON

Save $250.00

M2 Max (12-core CPU, 38-core GPU), 96GB, 2TB, Space Gray

• $4,249.00

  PON

Save $250.00

M2 Max (12-core CPU, 38-core GPU), 96GB, 2TB, Silver

• $4,249.00

  PON

Save $250.00

M2 Max (12-core CPU, 38-core GPU), 96GB, 4TB, Space Gray

• $4,849.00

  PON

Save $250.00

M2 Max (12-core CPU, 38-core GPU), 96GB, 4TB, Silver

• $4,849.00

  PON

Save $250.00

M2 Max (12-core CPU, 38-core GPU), 96GB, 8TB, Space Gray

• $6,049.00

  PON

Save $250.00

M2 Max (12-core CPU, 38-core GPU), 96GB, 8TB, Silver

• $6,049.00

  PON

Save $250.00

Mac Pro – Specifications – Apple (UK)

Thunderbolt 3 support (up to 40 Gbps)

USB-C support (up to 10 Gbps)

DisplayPort support

Thunderbolt 3 support (up to 40 Gbps)

USB-C support ( up to 10 Gbps)

DisplayPort ready

Built-in speaker

3. 5mm headphone output with headset support

Magic Keyboard with number pad (silver and black)

Magic Mouse (
silver and black)

Magic Trackpad (silver and black), optional

Wi-Fi

Connecting to 802.11ac Wi-Fi networks 9 0003

Compliant with IEEE 802.11a standards /b/g/n

Bluetooth

Bluetooth 5.0 wireless technology

Upright

Upright Mac Pro with legs; configuration on wheels possible

Rack

Mac Pro Rack with Rack Rails

Vertical

Height: 52.9 cm

Length: 45.0 cm

Height: 52.9 cm

Width: 21 8 cm

Height with optional wheels:

55.7 cm

Rack

Body width from handle: 53.95 cm

Handle width: 4.60 cm

Cabinet width from front panel: 49, 35 cm

Height: 22.02 cm
5U

Minimum rack width:
60. 96 cm

Maximum rack width:
106.68 cm

Height: 22.02 cm
5U

Width: 48.2 cm

Vertical

18 .0 kg

Rack

17.6 kg

Line voltage: 100-125V @ 12A; 220-240V @ 6A

Frequency: 50 to 60 Hz single phase

Operating temperature: 10 to 35°C

Storage temperature: -40° to 47° C

Relative humidity: 5 to 95% non-condensing

Altitude in operation: tested up to 5000 m

In Russia, the service included in AppleCare+ supplements the buyer’s right to free repairs, reimbursement of repair costs, free replacement, price reduction and refund of the goods by the seller, manufacturer or importer in the event that the Apple product did not meet the terms of the sales contract at the time of purchase. This condition is valid for two years from the date of transfer of the goods in accordance with the Federal Law of the Russian Federation “On the Protection of Consumer Rights”. Click here for details.

Every Mac Pro comes with a one-year limited warranty and up to 90 days of free technical support. Click here for details.

Purchase AppleCare+, which extends professional technical support and service coverage to three years and includes up to two additional mechanical damage repairs every 12 months, each subject to a charge. Click here for details.

Vertical

Mac Pro

Magic Keyboard with Numeric Pad

Magic Mouse

USB‑C/Lightning Cable (1m)

90 002 Power cord (2 m)

Rack

Mac Pro

Rack Mount Rails (shipped in a separate box)

Magic Keyboard with Numeric Pad

Magic Mouse

USB‑C/Lightning Cable (1m)

Cord p supply (2 m)

macOS

macOS Monterey is packed with powerful features that help you connect, share, create, and create — on a new level.

Learn more about macOS

Accessibility features help people with disabilities get the most out of their new Mac Pro. With built-in support for special features, people with visual, hearing, mobility, and learning disabilities can create amazing things.

Read more

Some functions:

• Voice control
• VoiceOver
• Magnification
• Contrast increase
• Movement reduction
• Siri and Dictation
• Switch Control
• Closed captioning
• Text-to-speech

App Store
Books
Calendar
Contacts
face time
Locator
Garage Band
House
iMovie
Keynote
Mail
Cards
Messages
Music
Notes
numbers
Pages
Photo Booth
Photo
Podcasts
View
Quick Time Player
Reminders
safari
Teams
Siri
Stock
time machine
TV
Recorder

Monitors

• Monitor Pro Display XDR
• Pro Stand
• VESA Mount Adapter

GPU

• MPX kit with Radeon Pro W5500X GPU
• MPX Kit with Radeon Pro W5700X
• MPX Module and Radeon Pro W6800X GPU Kit
• MPX Kit with Radeon Pro W69 GPU00X
• MPX Kit with Radeon Pro W6800X Duo

Memory

• 16 GB DDR4 ECC Memory Kit from Apple
• Apple 32GB DDR4 ECC Memory Kit
• Apple 64GB DDR4 ECC Memory Kit
• Apple 128GB DDR4 ECC Memory Kit
• Apple 256GB DDR4 ECC Memory Kit

Drive

• 1TB Apple SSD Kit
• 2TB Apple SSD Kit
• 4TB Apple SSD Kit
• 8TB Apple SSD Kit
• Promise Pegasus R4i 32TB MPX Module and RAID Kit
• Promise Pegasus J2i

Mac Software

• Final Cut Pro
• Logic Pro

Other accessories

• Set of legs
• Wheel set
• Belkin Mac Pro Lock Adapter
• Belkin Auxiliary Power Cable Kit for Mac Pro
• Logitech Pro Webcam with Magnetic Mount

Apple considers all stages of a device’s life cycle when calculating its environmental impact. Learn more about Mac Pro and Environment

Mac Pro features that help reduce your environmental impact:

• Made with the finest materials
• Aluminum body made with low CO2 emissions

• Ecopack
• Packaging made primarily from wood fiber and recyclable
• Virgin wood fiber used comes only from sustainably managed forests

• Energy efficiency
• Device complies with ENERGY STAR ⁵

• Chemical innovations
• BFR, PVC and beryllium free

Learn more

View the Mac Pro Environmental Report, which describes the environmental performance of the product.

Recycling

Apple takes a holistic approach to material management and reduces manufacturing waste. Learn how to recycle your end-of-life Mac.

Just a monster.

Learn more about Mac Pro

aims at accomplishments.

Learn more about Mac Pro design

Hold My Mac – Style

• Kommersant Style

Macintosh is a raincoat made of rubberized fabric that protects against wind and rain. A distinctive feature of this model is hidden buttons, only the top one is visible. It is also worth clarifying that the word “macintosh” itself is both a raincoat model and the name of the company that first started sewing such models (and the name of the person who patented the technology). About everything in order.

Previous photo

Engraving by Charles Mackintosh, 1823

Photo:
SSPL/Getty Images

A policeman and his police dog wearing rubberized waterproof Macintosh jackets, London, 1907.

Photo:
Ann Ronan Pictures / Print Collector / Getty Images

Next photo

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/
2

Engraving by Charles Mackintosh, 1823

Photo:
SSPL/Getty Images

Policeman and his police dog in rubberized waterproof Macintosh jackets, London, 1907.

Photo:
Ann Ronan Pictures / Print Collector / Getty Images

In 1823, the Scottish chemist Charles Mackintosh filed a patent for rubberized fabric technology. His idea was that he fastened two layers of cotton with melted rubber – the material dried up and made the fabric waterproof. By the way, Mackintosh’s idea was not new: he spied it in the research report of the surgeon James Syme, who was the first to come up with the idea of ​​using naphtha to melt rubber. McIntosh saw the potential for waterproof fabric in this, improved the process a bit, and patented the technology. In 1830, Charles Macintosh founded the Charles Macintosh India Rubber Company and began making waterproof raincoats with manufacturer Thomas Hancock.

Previous photo

Sears Roebuck & Co. (Chicago, Illinois), 1898 advertisement for Mackintosh raincoat.

Photo:
Jay Paull/Getty Images

A fisherman at the helm of a boat in weather gear, 1932.

Photo:
H. Armstrong Roberts / ClassicStock / Getty Images

Next photo

1
/
2

Sears Roebuck & Co. (Chicago, Illinois), 1898 advertisement for Macintosh raincoat.

Photo:
Jay Paull/Getty Images

A fisherman at the helm of a boat in weather gear, 1932.

Photo:
H. Armstrong Roberts / ClassicStock / Getty Images

During the 19th century, the popularity of waterproof raincoats made of rubberized fabric was limited mainly to Manchester and Glasgow – occasionally these models “went” outside the UK. During the First and Second World Wars, such raincoats came into service with the British army, and after 19For 45 years, the Macintosh Company supplied outerwear to employees of the railways in the United Kingdom. Around the same time, the word “mackintosh” became a household word for a coat or raincoat that protected from the rain. Over time, this model reached the USSR: in the 1970s, macs began to appear in songs (“Hey, Zhora, hold my mac…”) and literature (in Brodsky’s poetry and Nabokov’s prose).

In the 1990s, the company was going through hard times and was on the verge of bankruptcy. Rather, it was the owner company, Traditional Weatherwear, which had owned the Macintosh technology since 1970s. To improve the company’s position, executives and designers decided to use the history of Macs as a marketing tool. This led to the fact that the model became a cult – macs became part of joint collections with the houses of Gucci, Louis Vuitton, Hermes and others. The success of these collections led Traditional Weatherwear to be renamed Mackintosh in 2003. The brand continues to produce clothes independently and work with big brands: for example, Maison Margiela presented a collection of macs at their spring-summer 2018 show.