Nintendo games sales: Sales & Deals — My Nintendo Store

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June Warner Bros. Games Sale

5/29 at 9:00 a.m. PT to 6/18 at 11:59 p.m. PT

Save up to 85% on select WB Games Titles!

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Capcom 40th Anniversary Sale

6/5 at 9:00 a.m. PT to 6/25 at 11:59 p.m. PT

Capcom’s celebrating its 40th anniversary with some sweet deals. Save up to 83% off on iconic games like Resident Evil, Devil May Cry, Ace Attorney and more!

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Bethesda Summer Sale

6/6 at 9:00 a.

m. PT to 6/25 at 11:59 p.m. PT

The sun is out and discounts are heating up on a whole lot of Bethesda games!

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Only on eligible products – see product page for details. Promotion subject to change at any time without notice.

Fellow Traveller Publisher Sale

6/12 at 9:00 a.m. PT to 6/25 at 11:59 p.m. PT

Save on our entire catalog of story rich games!

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Outright Games Sale!

6/12 at 9:00 a.m. PT to 6/25 at 11:59 p.m. PT

Up to 70% off Outright Games titles!

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Get up to 70% off in the Focus Publisher Sale

6/12 at 9:00am PT to 6/25 at 11:59pm PT

Celebrate the Focus Publisher Sale with up to 70% across the Focus Entertainment catalog on Nintendo Switch. Great titles with innovative concepts, inventive gameplay and original worlds that transcend the boundaries of video games are waiting for you. From A Plague Tale: Requiem to SnowRunner, there’s something for everyone!

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Save on refurbished products

See the latest selection of high-quality refurbished systems and parts.

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Deku Deals – Nintendo Switch price tracking and wishlist notifications

Welcome to Deku Deals!

Deku Deals tracks the prices of Nintendo Switch games on the eShop and at major retailers in order to find the best deals.

Want to be notified when the games you want go on sale?
Sign up, add some to your wishlist, and you’ll get an email when they go on sale!

Hottest Deals

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Great deals on popular games

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Disco Elysium – The Final Cut

€39,99
€13,99
-65%
Lowest price ever

Sale ends June 25

Rayman Legends Definitive Edition

€39,99
€7,99
-80%
Lowest price ever

Sale ends June 25

Dragon’s Dogma: Dark Arisen

€29,99
€5,09
-83%
Lowest price ever

Sale ends June 25

Phoenix Wright: Ace Attorney Trilogy

€29,99
€9,89
-67%
Lowest price ever

Sale ends June 25

The Messenger

€19,99
€4,99
-75%
Lowest price ever

Sale ends June 25

Portal Companion Collection

€18,99
€9,49
-50%
Lowest price ever

Sale ends June 25

Catherine: Full Body

€49,99
€12,49
-75%
Lowest price ever

Sale ends June 25

Blasphemous

€24,99
€6,24
-75%
Matches previous low

Sale ends July 14

Bug Fables: The Everlasting Sapling

€29,99
€8,99
-70%
Lowest price ever

Sale ends June 25

Spiritfarer

€24,99
€6,24
-75%
Matches previous low

Sale ends June 25

The Gardens Between

€19,99
€3,19
-84%
Lowest price ever

Sale ends June 25

View all current deals »

Recent Price Drops

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The freshest discounts

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FIFA 22 Legacy Edition

€39,99
€27,99
-30%

49 minutes
ago
at
Amazon. de

LEGO Harry Potter Collection

€39,99
€35,45
-11%

7 hours
ago
at
Amazon.de

Gigantosaurus: Dino Kart

€39,99
€22,81
-43%
Lowest price ever

7 hours
ago
at
Amazon.de

GROOVE COASTER WAI WAI PARTY!!!! – CHRONO CIRCLE + Tetote Connect Pack

€14,99
€10,49
-30%
Lowest price ever

14 hours
ago
at
Nintendo eShop

Sale ends July 2

Falling Elevator – Hyper Casual Demolish Escape Survival Game

€1,99
€0,99
-50%
Matches previous low

14 hours
ago
at
Nintendo eShop

Sale ends July 5

GROOVE COASTER WAI WAI PARTY!!!! – Muse Dash + Misc Pack

€14,99
€10,49
-30%
Matches previous low

14 hours
ago
at
Nintendo eShop

Sale ends July 2

GROOVE COASTER WAI WAI PARTY!!!! – EZ2ON REBOOT:R Pack

€14,99
€10,49
-30%
Matches previous low

14 hours
ago
at
Nintendo eShop

Sale ends July 2

GROOVE COASTER WAI WAI PARTY!!!! – Arcaea + Misc Pack

€14,99
€10,49
-30%
Matches previous low

14 hours
ago
at
Nintendo eShop

Sale ends July 2

GROOVE COASTER WAI WAI PARTY!!!! – Lanota Pack

€14,99
€10,49
-30%
Matches previous low

14 hours
ago
at
Nintendo eShop

Sale ends July 2

GROOVE COASTER WAI WAI PARTY!!!! – WACCA + HARDCORE TANO*C Pack

€14,99
€10,49
-30%
Matches previous low

14 hours
ago
at
Nintendo eShop

Sale ends July 2

GROOVE COASTER WAI WAI PARTY!!!! – DJMAX RESPECT Pack

€14,99
€10,49
-30%
Matches previous low

14 hours
ago
at
Nintendo eShop

Sale ends July 2

View all recent price drops »

eShop Sales

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On sale, in the eShop, right now

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Disco Elysium – The Final Cut

€39,99
€13,99
-65%
Lowest price ever

Sale ends June 25

Rayman Legends Definitive Edition

€39,99
€7,99
-80%
Lowest price ever

Sale ends June 25

Dragon’s Dogma: Dark Arisen

€29,99
€5,09
-83%
Lowest price ever

Sale ends June 25

Phoenix Wright: Ace Attorney Trilogy

€29,99
€9,89
-67%
Lowest price ever

Sale ends June 25

The Messenger

€19,99
€4,99
-75%
Lowest price ever

Sale ends June 25

Portal Companion Collection

€18,99
€9,49
-50%
Lowest price ever

Sale ends June 25

Catherine: Full Body

€49,99
€12,49
-75%
Lowest price ever

Sale ends June 25

Blasphemous

€24,99
€6,24
-75%
Matches previous low

Sale ends July 14

Bug Fables: The Everlasting Sapling

€29,99
€8,99
-70%
Lowest price ever

Sale ends June 25

Spiritfarer

€24,99
€6,24
-75%
Matches previous low

Sale ends June 25

The Gardens Between

€19,99
€3,19
-84%
Lowest price ever

Sale ends June 25

View all current eShop sales »

Excerpt from the book “Super Mario.

How Nintendo Conquered the World – Snob

Birth of Nintendo of America

In 1980, a session in an arcade machine cost a quarter. The production of games for him was much more expensive, but the award came out more significant than just the initials in the list of records. Arcade machines have become a real gold mine. It was enough for manufacturers to update the old electromechanical games that had been collecting coins for a hundred years – first cents and nickels, then dimes and quarters. One by one, reel mechanisms and puppets gave way to the new fashionable “horror stories on TV” and “complex video games.” These games on vertical TV screens with their semiconductors pulled players into the world of inhuman reflexes, sweaty palms and numb fingers, all in order to defeat a computer opponent. It seemed that a small piece of science fiction from the 23rd century was suddenly transferred to the era of shoulder pads 1970s.

The biggest game maker at the time was Atari, which in 1972 released the first mega-successful hit called Pong. She did not stop there, and after Pong she developed one successful game after another – Asteroids, Tank, Lunar Lander. In 1980, Atari introduced two incredible titles at once: Battlezone, a game about tank battles with a horizontal black-and-white vector monitor, and Missile Command, about the nightmares of the Cold War, where players had to defend civilization by shooting down the nuclear missiles of the Soviet Union. Hardly anyone could compete with the then Atari. The company, founded by an American hippie, made countless millions of dollars, and ten years ago it simply did not exist yet. Everyone dreamed of at least touching her success: these aspirations stimulated the growth of the gaming industry by 5% per month.

Outperforming Atari was out of the question.

A six-person company called Nintendo of America had an important advantage over its competitors: it was already successful. There was also a drawback – it is successful only in Japan. Nintendo, based in Kyoto, had been making playing cards* since 1894, but at some point switched to making toys that it sold through existing supply chains. Numerous Japanese companies were already making arcade games: Namco’s PacMan, Konami’s Frogger, Hudson Soft’s Bomberman, and Taito’s Space Invaders. As journalist Chris Kohler noted, a feature of games from Japan was their personalization: unlike abstract moving figures, as in Breakout or Tempest from Atari, Japanese games acted, albeit very sketchy, but characters, positive and negative. If everyone was involved in games, then why not try Nintendo.

Gunpei Yokoi was one of Nintendo’s most experienced engineers. He began his long journey with the company as a worker at a playing card machine. One day, Yokoi designed a retractable mechanical arm as a joke. Nintendo President Hiroshi Yamauchi appreciated the joke and launched the toy for sale. By 1970, the Ultra Hand had sold 1.2 million units, and was soon joined by Yokoi’s new developments: the Ten Billion Barrel puzzle, the Love Tester device, and a remote-controlled vacuum cleaner that anticipated the Roomba robot vacuum cleaners.

The Japanese engineer’s most notable achievements are in the field of handheld electronic games. Once he was traveling by train and noticed that his fellow traveler was pressing the buttons of a pocket calculator out of boredom. Yokoi came up with the idea to make a small, simple battery powered toy. (As with Ultra Hand, he shared the idea with the domineering Yamauchi only to avoid awkward silence. That day he worked part-time as a driver for the boss.) The engineer thoroughly understood the topic of seven-segment displays, which, thanks to display elements that turn on and off individually, could display all ten Arabic numerals. If you draw a man with many hands and only light up two of them at a time, such screens are quite capable of displaying game animation, and thanks to the boom in pocket calculators, they were very cheap. Games that ran on 200-kilogram machines and demanded a hundred yen per session were crammed into a device that fits in a pocket. It was called Game & Watch.

The first Game & Watch game, Ball, was released in 1980 and was all about juggling. The players followed the ball as it passed from one hand to the other, and alternately pressed the right and left buttons to keep it in the air. Game mode A had two balls, game mode B had three. Five more similar games were included in the “Silver” (Silver) collection, so named because of the brilliant color of the case, and in 1981 the “Gold” (Gold) collection went on sale with an additional five games **. Buyers literally swept them off the shelves, the company was actively developing new ones.

And this is only a small part of Nintendo’s success in the gaming market. In the wake of the popularity of Pong and its clones, the nondescript but successful Color TV Game 6 was released, and the following year, a sequel with fifteen games. In 1974, the company achieved success with the release of the Wild Gunman light gun game. The horse-racing EVR Race that followed was a sales flop, but the company made up for it with the first full-fledged arcade game, Computer Othello. In order to keep the production of new games on stream and to release them every couple of months, Nintendo formed a permanent development team, which included Yokoi. The company was clearly intent on riding the wave of video game fashion and success that devoured hundreds of yen from players in stuffy arcade halls. But how easy was it to repeat the success in the domestic market already abroad?

Nintendo President Hiroshi Yamauchi yearned to break out of Japan and become a world leader. Yamauchi well remembered the impressions of a working trip to America in the mid-50s, where he flew to negotiate with Disney representatives about licensing their characters on playing cards. The sheer scale of the global entertainment industry shocked him and showed him just how backward the Nintendo family business of producing playing cards exclusively for the Japanese market was. Yamauchi, a short and agile man, gray-haired beyond his years, worked tirelessly all the post-war years to achieve success. But true success in the era of zaibatsu*** and international corporations was unthinkable without entering the international market.

In 1889, Hiroshi’s great-grandfather, Fusajiro Yamauchi, opened his first shop in Kyoto with colorful cards called hanafuda, which depicted flowers. He named the store Nintendo Koppai. (The Japanese word nintendo means “leave luck to heaven” or “we do what we can,” alluding to the element of chance that is always present in card games.) Fusajiro sold cards to gamblers who used a new deck for each hand. Nintendo has experienced many upheavals over the years, following the turn of the Japanese economy – the collapse of defeat in World War II, the rebirth from the ashes in the post-war years, and the next crisis after the Tokyo Summer Olympics in 1964 year.

Hiroshi Yamauchi was barely twenty-one years old when he took over the company in 1949 after his grandfather’s stroke. It’s time for a change for Nintendo. Yamauchi tried many business models—rice sales, taxis, hourly love hotels. None of this worked until he decided to use the established chain of stores to sell toys. Stubbornly striving to run the business of his company in his own way did not exactly help Yamauchi make friends. He even distanced himself from his own family – the children seemed to him random guests who walked on tiptoe during the rare hours when the businessman was at home. As is the case with many family businesses, the business gradually became more important than the family for which it was once started.

Yamauchi was looking for someone to trust to launch Nintendo in America. But to whom? Katsuhito’s son was too young, although Yamauchi himself took over the affairs of the entire company, being even younger. The other two children are girls, Yoko and Fujiko. However, the Yamauchi family had a long tradition of involving son-in-law families in business. Therefore, the choice fell on the spouse of Yoko’s eldest daughter. It was he who was to lead the company’s division in the United States.

But he was not too eager to take on this assignment. Minoru “Mino” Arakawa was the second son of a wealthy family of textile workers from Kyoto. Mino knew firsthand about the West – together with Yoko, he had already lived in Canada for a long time, where he was engaged in the construction business as a sales representative for the Marubeni zaibatsu. Arakawa spoke good English, graduated from the Massachusetts Institute of Technology, and once traveled all over the United States in his Volkswagen minivan. In this, he was very different from the callous and insensitive Yamauchi, who took his daughter to his favorite geisha club for his twentieth birthday – and stayed there after the daughter went home.

Arakawa didn’t want to work at Nintendo before, but if Yamauchi learned one thing from his grandparents, it was perseverance. (Hiroshi’s father left both the family and his future presidency of Nintendo for another woman.) Arakawa still succumbed to persuasion and agreed to lead the future division, Nintendo of America. At the same time, his wife was against it – she did not have warm feelings either for her father or for his company – but Yamauchi painted the future prospects too convincingly. In the end, Arakawa was allowed to keep his last name, something the sons-in-law of the two previous generations of the family could not boast of.

*According to official information from Nintendo, Hanafuda playing cards with original designs have been produced since the company was founded in 1889. — Approx. scientific ed.

** There are actually three games in the Gold collection: Manhole, Helmet and Lion. — Approx. scientific ed.

*** This is the name of the largest industrial and financial associations in Japan. Previously, this term was used for the name of large families that control banking and industrial associations. — Approx. ed.

Nintendo will update the Switch

game console in 2021

Nintendo console sales are on the rise: Between March 2017 (when the Switch was released) and the end of June 2020, Nintendo sold 61 million Switch consoles / Tom Jacobs / Reuters

Japan’s Nintendo plans to introduce an upgraded Switch gaming console in 2021, accompanied by a series of new games, sources familiar with the matter told Bloomberg. The full set of technical specifications of the new console is not yet known, however, according to sources, the novelty will have higher power and graphics with 4K resolution. Nintendo, which has never released upgrades to the Switch console before, is trying in this way to keep gamers on its platform in the face of fierce competition: in November this year, just in time for the start of the Christmas season, new items are released – the PlayStation 5 from the Japanese manufacturer Sony and the Xbox Series X from American company Microsoft.

While Nintendo won’t be able to compete for a spot under the tree this year with its Switch, the company is doing well. “The Expendables” (as Bloomberg called them) Nintendo’s share price has risen 70% since March 2020 to over 56,000 Japanese yen ($525), one of the best performances among blue-chip companies in Japan. Analysts expect further growth of the company’s shares to $635.

On August 24, a record growth of shares for this period was recorded – 4. 8%. This added $3 billion to the company, which now stands at $61.5 billion. According to Eiji Kinuchi, an analyst at the Japanese investment bank Daiwa Securities, American small investors made a certain contribution to the growth of quotes, namely the audience of Robinhood, a brokerage application that allows everyone to trade assets on exchange without commission. Nintendo is the second most popular Japanese company among Robinhood users (13 million people) after Sony (SoftBank is in third place). However, the latter two companies have ties to China, so in the face of the US-China trade war, potential shareholders have begun to choose Nintendo more and more, Kinuchi said.

70%

was the rise in Nintendo’s stock price since March 2020.

Sales of Nintendo consoles are also on the rise. Between March 2017 (when the Switch was released) and the end of June 2020, Nintendo sold 61 million Switch consoles, including the lower-priced Switch Lite version released in 2019. The company’s goal for Switch sales this fiscal year is to 19 million. Of this amount, more than 5.5 million have already been sold between April and June 2020 (First Quarter of the company’s financial year). Nintendo’s quarterly operating income was $1.4 billion, the highest in the company’s history. Operating profit of the company in 2019up 40% from 2018 to $2.3 billion

Analysts say sales of the updated Switch could outsell previous Nintendo consoles – Wii (102 million) and DS (154 million) – and make this line of consoles the most commercially successful company in history. “The Switch will beat the Wii even without an upgrade, and with it the console could well outperform the Nintendo DS,” says Ace Research Institute analyst Hideki Yasuda.

The reason for the popularity of consoles was the COVID-19 pandemic. In conditions of home confinement, people were more actively buying gaming devices. In the US, for example, sales of game consoles in the first half of 2020 grew by 25% compared to the same period in 2019 to $1. 6 billion. Not only did the Nintendo Switch sell, but so did its competitors, the PlayStation and Xbox. PlayStation sales in April-June 2020 increased by 31% to $5.65 billion. Xbox sales grew by 49% over the same period (Microsoft does not disclose the absolute figure). Although the most popular console in the history of sales is still the PlayStation 2 (157 million) and last year Nintendo still lagged behind competitors in terms of sales, as early as June 2020, Nintendo occupied 52% of the market (in terms of the number of units sold). PlayStation accounted for 36% and Xbox for 12%.

The popularity of the Switch (and the success of Nintendo in general) is largely due to the release of Animal Crossing: New Horizons in March 2020. The island life simulation video game was a real hit, with 12 million 10.6 million – for the last quarter. New Horizons outsold all previous Animal Crossing titles, becoming the top-selling game in March 2020 in North America, and the company’s third-best-selling game for Nintendo and the second-best-selling game on the Nintendo Switch.