Samsung frame 2023: 32″ Class The Frame QLED HDR LS03B

Samsung makes a small change to 2023 version of The Frame TV

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By Abid Iqbal Shaik

Last updated: May 4th, 2023 at 08:51 UTC+02:00


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At CES 2023, Samsung unveiled its new lineup of TVs, including refreshed Neo QLED and QD-OLED models. Back then, however, there was no concrete information if the brand was updating The Frame TV for 2023. Well, today, we have an answer for it, and if you were planning to get The Frame, you might not like what we have to tell.

Samsung has updated only the 32-inch model in The Frame TV lineup for 2023. There are no new variants for other sizes, which means you’ll see a ‘2022’ tag on all the other models in the lineup. At least that’s what Samsung’s official website for the US suggests. The 2023 version of The Frame TV 32-inch comes with model number QN32LS03CBFXZA. Last year’s model carries model number QN32LS03BBFXZA.

Just like the model number, there’s very little change to the feature list as well. The only additional feature that the new model offers is Motion Sensor, which is already present in all the other sizes in the lineup. This feature intelligently detects if there are people in the room. If the sensor detects a person, it displays artwork on the screen, and if there’s no one in the room, it turns off the TV to save power.

According to What Hi-Fi, the new 32-inch model should also offer Dual LED Backlight technology, which the larger models in the lineup already have. However, we couldn’t find its existence on the product’s official page. Surprisingly, Samsung is selling the new model for the same price as the old one, at $599. But we guess it’s only a matter of time before the company drops the price of the older model or discontinues it.

TVThe Frame

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Is a Picture Frame TV Worth It?

Chances are that you’ve come across a Samsung The Frame TV in the past year, whether you realized it or not.

This picture frame TV has become wildly popular for its unique ability to disguise itself as a work of art when you’re not watching your favorite shows. What you thought was a print of Monet’s “Water Lilies” hanging on your friend’s wall might actually have been a premium smart TV hiding behind a sleek façade.

With the press of a few buttons, it can go straight from displaying wall art to streaming Netflix. But with all the oohs and aahs it incites with its clever design comes a pretty high price tag. We put it to the test to see if it was worth it.

At the Good Housekeeping Institute Media and Tech Lab, we have been testing home entertainment equipment for years, from the best tv brands to soundbars and budget projectors. I’ve had the opportunity to test The Frame TV in my own home over the past few months to share details about my experience, from how easy it is to install to what makes picture frame TVs so popular.

Here’s everything you need to know about The Frame TV from Samsung and whether the investment makes sense for your home.

Samsung The Frame Smart TV (2022)

Samsung The Frame Smart TV (2022)

Now 33% Off

$1,000 at Samsung

Credit: Samsung

  • Displays artwork effectively
  • Impressive 4K picture quality
  • Fantastic no-glare matte coating
  • Built-in sensors for automatic brightness adjustment
  • Customizable bezel
  • Easy-to-use interface
  • Intuitive, sleek remote
  • Robust smart home integration
  • Pricey if not taking advantage of Art Mode
  • Extra fee for Art Store subscription

What is a picture frame TV?

A picture frame TV is a TV that can display all your favorite shows, movies and games, but unlike other TVs, it transforms into a piece of art when not in use. Essentially, it’s a TV that’s not just a TV. With a picture frame TV, homeowners can make use of what would otherwise be blank, black space and accentuate a room’s décor with photos and artwork. Thanks to a super thin, gapless design and a border that’s designed to look like a picture frame, when mounted, picture frame TVs can easily be mistaken for true artwork hanging on a wall in your home.

What’s the hype about the Samsung The Frame TV?


The most popular picture frame TV is Samsung’s The Frame TV, a QLED TV that not only features high-quality 4K resolution but is also one of the most convincing picture frame TVs on the market. When mounted, there’s virtually no gap between this pristine TV and the wall, and the bezel is thin and customizable so it can be mistaken for a true frame.

Also unique is that The Frame requires only one discreet cable, which connects to a box that you’ll hide in the vicinity of the TV. (Say goodbye to the hundreds of clunky cables ruining your room’s vibe.) And to make it even more disguisable as a picture frame featuring a beautiful photograph from your family vacation to Alaska, this TV comes equipped with a matte display so you won’t see any glares.

How much does the Samsung The Frame TV cost?

Most consumers can expect to pay between $1,000 to $2,000 for a standard-sized 55” to 65” Frame Smart TV (2022). Increasing in size to 85″ will bring you closer to $3,000, making this TV an expensive investment. But if you’re set on a picture frame TV that effectively displays artwork and has great picture quality, this is the best option out there.

Just keep in mind that even though a black bezel is included with the Frame, you can expect to pay between $100-$250 extra if you want to swap it for a customizable Samsung bezel in another shade. (Samsung plans to add more metal bezel options to its lineup this year. ) Another add-on to consider is the Auto-Rotate Wall Mount, which lets you go back and forth between horizontal and vertical positioning – a nice touch if you want to display portraits or vertical media.

How easy is it to install the Samsung The Frame TV?

Jen Gushue/Good Housekeeping

Installing The Frame is a fairly painless process, but if you’re anything like me you’ll agree that drilling holes into a wall is always an unwanted hassle. I opted to take the easier road in my rental NYC apartment and leave my Frame on the included height-adjustable stand. But if you want the true illusion of artwork on the wall, you’ll have to break out the drill.

Fortunately, a slim-fit wall mount comes included, along with clear instructions. Everything is super well labeled to make the process as simple as possible, but if you’re worried you can always hire a professional directly through Samsung for an extra $120.

Once you’ve mounted your TV with the included mount or set it up on a stand, you’ll have to connect a cable to the One Connect Box Mini. Some Frame owners like to weave this cable behind their drywall to truly hide all the cables, but that does mean drilling more holes. While this is the most flawless setup of The Frame, if you don’t know the first thing about dealing with drywall (I certainly don’t), the cable can simply hang down from the TV. Because it’s transparent and thin it’ll still look great, and you can always hide it behind a plant or decorative vase.

The One Connect Box Mini can then be hidden anywhere within 16 feet of the TV. This gives you the option to organize any external devices you use with your TV, like gaming consoles, away from your TV for less clutter.

Testing The Frame TV: First impressions

The pros at the Good Housekeeping Institute have been reviewing Samsung’s The Frame TV since its first iteration. We’ve followed the development of each model as it’s improved, and this is what stood out in 2022’s version.

Picture Quality

Streaming content on The Frame TV is certainly an upgrade from my previous five-year-old TV. Images are crystal clear and colors are vivid and bright thanks to 4K resolution. But what impresses me most is how sharp and defined The Frame’s picture quality looks at all times, especially given the unfavorable, bright conditions of my living room. For the first time in my apartment, I can actually watch shows that heavily rely on deep blacks and darker color palettes (think Stranger Things) in the middle of the day.

Because the Frame is a QLED (quantum dot LED), it uses ultra-tiny dots in the display to create bold, bright colors. In general, “these QLED TVs have solid upscaling technology, which is what enables lower-resolution content to look like native 4K images,” says Rachel Rothman, Good Housekeeping Institute’s Chief Technologist.

The Frame also features Quantum HDR, which allows for an expanded range of colors and better contrast. All in all, most people won’t be disappointed with The Frame’s picture quality. But if you’re looking for even more exceptional performance at a similar price, there are other TVs to consider like LG’s OLED evo C2 Series, one of Good Housekeeping’s favorite TVs for a cinema-like feel.

Sound Quality

The Frame’s sound quality is certainly better than what you’ll find in older TV models. “Overall I’m happy with the sound quality,” Nicole Papantoniou says, GH’s Kitchen Appliances and Innovation Lab director who also uses The Frame. “I never have trouble hearing or find the sound dull.” The TV’s up-firing speakers support Dolby Atmos technology so you can experience cinematic surround sound, and it comes equipped with Object Tracking Sound so your audio will follow the action on your screen.

Nevertheless, I went ahead and paired my TV with a soundbar for an even richer, more immersive sound experience. I tend to have a hard time picking up dialogue, and pairing my Frame with a high-quality soundbar helps alleviate that problem.


Samsung’s operation system is powered by Tizen, and I found navigating among apps, art and other media extremely intuitive. Everything is organized neatly and downloading new apps or searching for content never takes long. “I like how the media interface looks and find it easy to navigate,” Papantoniou says. “Apps are easy to access and they install quickly.”


I absolutely love Samsung’s One Remote, which I not only use with The Frame but also with my Samsung monitor. (That’s right, it can turn both on and off.) It’s super slim and sleek and just feels great when you use it. “It has an Apple-like feel and is both super responsive and easy to use,” Papantoniou says. My favorite feature is probably the dedicated Netflix button, which goes directly to Netflix and eliminates the need to navigate through the interface.

It conveniently has a built-in mic so you can use Google Assistant, Alexa or Bixby to help you look up a movie. I also love that by just flipping over the remote when you’re out at work, it’ll charge via solar light.

How do you make a Samsung The Frame TV look like art?

Deco TV Frames

First but foremost, the Samsung The Frame TV displays art so effectively thanks to its anti-reflection technology. The screen has a matte finish so you won’t get a pesky glare from lamps or bright sunlight streaming through the window. Samsung improved this technology in its 2022 model, and the matte appearance really makes a difference when you’re trying to convince guests that your TV is actually a picture frame. As someone who lives in an extremely bright apartment with 18-foot floor-to-ceiling windows, I can confirm that I’ve never noticed any light reflections on my screen.

Now onto how you actually display the art — The Frame’s Art Mode. You can easily switch Art Mode on and off by pressing the Power button on your remote. You can also navigate to Samsung’s Art Store where you can choose from around 1,600 pieces of art ranging from photography to classic paintings.

Unfortunately, a monthly subscription is required if you want full access to the store ($4.99 per month or $49.90 per year) or you can download and purchase individual pieces at around $20 each. While paying extra fees and tacking on yet another subscription is frustrating, you do have the option of uploading personal images or photos to your Frame for free via the SmartThings app or USB. You can also purchase cheaper art alternatives from websites like Etsy.

Once you’ve selected your artwork, The Frame will display it when the TV is off. While other TVs would be subject to screen burn from prolonged use, according to Samsung, the Frame is designed to withstand displays of art and photographs so you don’t have to worry about your TV’s lifespan. Though it will continue to consume power, Samsung estimates that it uses roughly 30% of what it would in TV mode. And to ensure that the TV isn’t always on (like when you’re not home or asleep), there’s a built-in motion sensor and Night Mode that will turn off the TV completely when no one is home or the lights are out.

Though it may sound confusing, the entire process is fairly seamless and I haven’t had to go into the settings to tinker with any of it. I’ll admit that I have woken up to find my Frame TV displaying artwork when I thought it was off, but you can easily fix this by turning off Night Mode so the TV doesn’t wake up with the sun.

Last but not least, to make your Frame look even more like real art, consider purchasing a decorative frame like one from DECO TV Frames, a company that makes frames specifically for the Samsung Frame TV. “Displaying digital art on the wall through your Samsung Frame combined with a Deco Frame makes a complete solution that’s truly believable as wall art,” Kevin Hancock says, owner of Frame My TV (and DECO TV Frames). Though it’ll set you back an extra $500-$600 on average, according to Hancock each frame is super easy to assemble and pop on the TV thanks to magnets and pins that hold it together.

While I haven’t tested assembling a DECO frame yet myself, I watched Hancock put one together for me on Zoom and can confirm that the process looked exceptionally easy. It also helps take your Frame TV to the next level so it truly blends in with your decor.

The bottom line: Is the Samsung The Frame TV worth it?


The Frame TV isn’t for everyone. If you’re not planning on using it to display artwork, then you’re better off investing in another TV with more bang for your buck when it comes to performance. While I was super impressed with the picture’s brightness and resolution, I’m not sure it’s worth the hefty price tag if you don’t plan on taking advantage of Art Mode. That said, most people who are in the market for a picture frame TV are buying it to watch TV and display artwork, in which case you shouldn’t think twice about buying The Frame TV.

If you’re someone who likes to entertain guests or you just hate how your TV wastes precious space, The Frame is a beautiful, minimalist solution that adds a splash of decor to your home and offers excellent picture quality for movie nights. It’s also nice having access to art without having to pay a huge premium for it and being able to rotate that artwork when the mood strikes is an unbeatable advantage.

Overall, Samsung’s The Frame TV is definitely worth it for anyone who wants an efficient, high-quality TV solution to their home entertainment setup that takes advantage of every inch of living space. After all, who doesn’t prefer gazing at Van Gogh’s The Starry Night instead of a black screen?


Why trust Good Housekeeping?

Media & Tech Reviews Analyst Olivia Lipski oversees product testing and covers consumer electronics, such as home theater essentials, audio equipment and more. She continues to stay on top of the industry’s latest innovations and helps readers make better buying decisions by testing and reviewing the best gadgets to hit the market. She’s been testing the Samsung The Frame TV in her home for the past few months, using it to display art by day and stream shows by night.

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Olivia Lipski

Media & Tech Reviews Analyst

Olivia (she/her) is a media and tech product reviews analyst at the Good Housekeeping Institute, covering tech, home, auto, health and more. She has more than five years of experience writing about tech trends and innovation and, prior to joining GH in 2021, was a writer for Android Central, Lifewire and other media outlets. Olivia is a graduate of George Washington University, with a bachelor’s degree in journalism, political science and French, and she holds a master’s degree in communications from Sciences Po Paris.

Samsung Galaxy Z Fold 5 appeared on the official image leaked by journalists

Samsung Galaxy Z Fold 5 appeared on the official image leaked by journalists News

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Journalists from MySmartPrice published the first official image of the unannounced Samsung Galaxy Z Fold 5 smartphone, which they received from an anonymous source.

The leaked material is a render that is likely to be used in an advertisement for a new product. It shows smartphones folded and unfolded, as well as the S Pen stylus. The screen of the opened Galaxy Z Fold 5 shows a young man with an S Pen in his hand and the inscription in English: “Open your world.”

The editors of MySmartPrice noticed that the presented smartphones have a light blue body, with details (speaker grille, camera unit, etc. ) identical to those in the Galaxy Z Fold 4. The main innovation in the exterior of the 2023 clamshell, judging by the merged frame, the frames of the internal screen will become thinner than the previous generation.

More details about the device will be revealed on July 26, 2023, as the Galaxy Unpacked event dedicated to new Samsung smartphones will be held in Seoul on that day.

Previously, Ice Universe insider told that Samsung smartphones from the Galaxy S23 series will receive some kind of “super update” next week.

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? — — All about mobile technology and technology

Samsung has introduced new smartphones Galaxy A54 and A34. This year, not only was there no fanfare, but even a simple video was not released. Well, let’s look at the new smartphones.

  • Specifications
  • Design
  • Screen and fingerprint reader
  • Camera
  • Performance and innovations
  • Conclusion and prices


Galaxy A54 Galaxy A34
Processor: Exynos 1380 (5 nm), Octa-core (4×2.4 GHz Cortex-A78 & 4×2.0 GHz Cortex-A55), Mali-G68 MP5 graphics Mediatek MT6877V Dimensity 1080 (6 nm), Octa-core (2×2.6 GHz Cortex-A78 & 6×2.0 GHz Cortex-A55), Mali-G68 MC4 graphics
Operating system: Android 13 One UI 5.1
Memory: 6/8 GB / 128/256 GB microSD combo
Shield: 6. 4 inches, SUPER AMOLED, 2340 x 1080 pixels, adaptive frequency 120 Hz, brightness 1000 nits, Always-On display 6.6″, SUPER AMOLED, 2340 x 1080 pixels, 120 Hz, Always-On display
Battery: Li-Po 5000 mAh, adapter 25 W
Main chamber: 50 MP, f/1.8, (Wide), PDAF, OIS
12 MP, f/2.2, 123˚ (Ultra Wide), 1.12µm
5 MP, f/2.4, (Macro)
Video recording 4K@30fps, 1080p@30/60fps, 720p@480fps
48 MP, f/1.8, 26mm (wide), 1/2.0″, 0.8µm, PDAF, OIS
8 MP, f/2.2, 123˚, (Ultra Wide), 1/4.0″, 1.12µm
5 MP, f/2.4, (macro)
Video recording 4K@30fps, 1080p@30/60fps, 720p@480fps
Front camera: 32 MP, f/2.2, 26mm (wide), 1/2.8″, 0.8µm
4K video recording 30 fps
13 MP, f/2.2, (wide), 1/3.1″, 1.12µm
4K video recording 30 fps
SIM card: 2 Nano-SIM or SIM + eSIM
Network and data communication: 5G, Wi-Fi 6, Bluetooth 5. 3, NFC, USB Type-C 5G, Wi-Fi 5, Bluetooth 5.3, NFC, USB Type-C
Sensors: fingerprint scanner (under screen, optical), accelerometer, gyroscope, compass, barometer
Other: IP67 protection, no 3.5 mm jack, microSD support
Materials: glossy glass frosted glass (glass plastic according to Samsung)
Dimensions: 158.2 x 76.7 x 8.2 mm, weight 202 g 161.3 x 78.1 x 8.2 mm, weight 199 g
Prices: 490 euro 390 euro


A-series in Samsung’s mindset is considered to be youth fashionable smartphones, so they were not shy to experiment with design and colors. And if you say that there is no design here, you will be wrong! The minimalistic color design has been looking fresh and stylish for many years. For example, in the photo below, the model is the Galaxy A52. The design of the A-series is unmistakable. And brand awareness is important.

Model Galaxy A52. Agree that the design of the A-series is unmistakable. And recognition is important for any brand. And in this photo is the Galaxy A53 5G. As you can see, the design has not changed much.

In the A54 and A34 smartphones, Samsung continues to develop a laconic style. But it does this with an eye on the older Galaxy S line. Following the S-series, the A-series has changed the design of the camera block.

So, against the background of the matte glass models A52 and A53, the new glass A54 has a rather significant visual upgrade. And this is the A34. Visually, the A34 differs from the older model in a slightly larger screen size (6.6 inches versus 6.4), as well as a matte back panel made of glaze.

Instead of “blur”, now only neat lenses. Visually it looks great, of course. The design is even neater and more minimalistic. But on a flat surface, smartphones will wiggle. Which, in principle, is not a minus. Lenses will also not suffer, since the contact will be along the frame. The boss on the Galaxy S23 Ultra has begun to peel off the lens frame, so most likely the A-series will have the same.

Nothing has changed on this point, but let me remind you that, like the previous model, there is only a Type-C cable in the box. By the way, about the package. On the channel of one Vietnamese insider, I discovered the unboxing of the A14 model, which has not yet been officially announced. She has a striped design, like the realme C-series. But the main thing here is something else. All three smartphones do not have an adapter. Only wires. Such is the new eco-friendly approach.

According to the materials we have new items. The frames remained plastic, but the back panel of the Galaxy A54 is made of glass. Samsung, apparently to emphasize once again that this is glass, made the panel glossy. However, given the bright colors, I would assume that fingerprints will be noticeable only on the black version.

But the Galaxy A34 still uses a matte finish (it’s Samsung’s proprietary glass plastic… and yes, I know the comments will explain that it’s typical polycarbonate, but Samsung says it’s not that simple).

To be honest, it’s sad that the A54 doesn’t have a matte version. I’m more for a glossy, which not only retains its appearance well, but also seems to be less scratched (talking about micro-scratches) and survives falls better.

On the left – matte A34 made of glaze, on the right – glass glossy A54. The younger model has a 6.6-inch screen, while the older one has 6.4. So the A34 is slightly larger.

Screen and fingerprint reader

A few years ago, we published material that Samsung lost the mainstream segment. The Chinese had cheaper smartphones, and sometimes better. And then Samsung rethought the approach. One of the key features of the relaunched A-series is ultra-bright and juicy AMOLED screens. Samsung has stuck AMOLED everywhere except for the cheapest 10 series.

Now other manufacturers are copying this moment, but then the Galaxy A50 and A30 looked phenomenal. Against the background of competitors’ faded IPS screens that shone at 300-400 nits, Samsung gave AMOLEDs that delivered 600 nits. Smartphones looked like candy.

Since then, bright screens have become the hallmark of the A-series. For example, models A52 and A53 shone at 800 nits. For the sake of brightness, Samsung sacrificed color accuracy, so, for example, red was red. But these are all trifles that the average user does not pay attention to.


Galaxy A54 takes things one step further. The screen brightness is now 1000 nits. With this brightness value, this is not only the brightest smartphone in its price segment, it is generally one of the brightest devices on the market. The same Galaxy S23 Ultra has a brightness in the region of 1200-1300 nits. Such screens allow you to work with your smartphone even under direct sunlight as comfortably as indoors. But do not forget that the battery is consumed faster at maximum brightness.

The A34 diagonal is 6.6 inches (the A33 had 6.4), and the A54 diagonal is 6.4 inches (the A53 had 6.5).

In addition to increased brightness and reduced diagonal, the older model has no differences from last year. It’s still the same Super AMOLED with a refresh rate of 120 Hz. I suppose that everything is just as fib with the accuracy of color reproduction. If it were otherwise, Samsung would have definitely certified it for HDR10+. This, by the way, is a flaw. Competitor smartphones have long been not only supporting HDR10+, but also flirting with Dolby Vision. For manufacturers, the difference between the two technologies is that with Dolby Vision you have to fork out for a license.

But the A34 screen has been updated a bit. It not only got bigger, but the refresh rate also increased (from 90 to 120 Hz). Here it should be noted that the A54 has an adaptive refresh rate (that is, the refresh rate changes depending on the scenario), while the A34 simply says “Enable 120 Hz” in the settings, this usually means that the screen everywhere, except for video, will try to work at 120 Hz.

Formally, the brightness of the screens is the same, but traditionally the screen is made a little less bright than that of the older model.

Well, against the background of the A54, the cutout of the A34 is perceived as obsolete. But really, it’s all bullshit. After a couple of days of working with a smartphone, in general, you forget what the cutout looks like. However, against the background of competitors, given the price of 400 euros, the A34 will look sadder.

The Samsung

takes full advantage of the AMOLED screen. The company continues to put the scanner under the screen. I remember how impressed this option was in the Galaxy A50. After 4 years, this is perceived as the norm. On the 30 series models, the behind-the-screen scanner first appeared last year in the A33.


An interesting story happened to the cameras. On the one hand, they have not changed much. On the other hand, optimization has taken place. So, both models of the previous generation had 4 lenses. 2 MP and 5 MP depth sensors. Both cameras fell under the knife, now the main camera of smartphones consists of 3 modules. In principle, it is obvious that the depth modules were needed more for marketing (they say, look, we have 4 cameras!), but the rejection of them once again emphasizes that the market is in difficult times and everyone saves as best they can.

Galaxy A54 Galaxy A34
Main camera 50 MP, f/1. 8, (Wide), PDAF, OIS
12 MP, f/2.2, 123˚ (Ultra Wide) ), 1.12µm
5 MP, f/2.4, (macro)

Record video 4k@30fps, 1080p@30/60fps, 720p@480fps

48 MP, F/1. 8, 26MM (wide -angular), 1/0 ″ , 0.8µm, PDAF, OIS
8 MP, f/2.2, 123˚, (Ultra Wide), 1/4.0″, 1.12µm
5 MP, f/2.4, (macro)

Video recording 4K@30fps, 1080p@30/60fps, 720p@480fps

Front camera 3 2 MP, f/2.2, 26mm (wide), 1/2.8″, 0.8µm

4K video recording 30 fps

13 MP, f/2.2, (wide), 1/3.1″, 1.12µm

4K video recording 30 fps

U A-series There have always been good cameras. Firstly, few smartphones in this price segment have optical stabilization. Secondly, there is a 4K recording. And both on the main and on the front camera. The latter is also quite rare.

Perhaps a little surprising is the front camera of the A54, which, like the previous generation, has a resolution of 32 MP. Then the Galaxy S23 Ultra switched to a 12 MP camera … But, apparently, they decided to leave last year’s version, since it looks better in advertising.

Let me remind you about the camera that Samsung strictly adheres to marketing positioning, so that, despite the abundance of artificial intelligence, optical stabilization and approximately the same resolution, the A54 camera will always shoot a little better.

I don’t know what smartphones will be brought to Russia and whether this option will be available, but several bloggers mentioned that the integration of Snapchat filters has been added to the camera (there are all sorts of virtual ears and the like – designed for young people who sit in the application).

Performance and technical innovations

Let’s talk about performance. Models A53 and A33 worked on the Exynos 1280 chipset.

After last year’s experiment, when the A33 came out on the Exynos 1280 (5nm) chipset, Samsung decided to go back to MediaTek. If you have already forgotten, then A31 and A32 worked for MediaTek. The A34 has a good MediaTek Dimensity 1080 chipset (6 nm). As you can see, a slight step back in terms of the technical process, but a clear increase in performance. Dimensity 1080 in AnTuTu v9 testknocks out 500 thousand points, while Exynos 1280 – only 395 thousand points.

The older model A54 remained faithful to Exynos. Now here is Exynos 1380 (5nm). Formally, this chipset is better and more economical than the MediaTek Dimensity 1080. It gives out 515 thousand points in AnTuTu and is about 5% more energy efficient.

However, in the throttling test, the Exynos 1280 sagged to 74% of its maximum power. Let’s see how the new chipsets behave.

Nothing has changed in terms of memory: 6 or 8 GB of LPDDDR4X RAM and 128 or 256 GB UFS 3.1 drives. It is a pity that at least the A54 did not have an option with a UFS 4.0 drive. This would immediately cheer up the smartphone in terms of responsiveness and speed. One of the SIM cards can be replaced with a microSD memory card.

By the way, about SIM-cards. The A54 has a pretty significant upgrade. There are now two variants of the smartphone available: either 2 physical SIM cards or SIM + eSIM. Correct me, but this seems to be the first eSIM coming to the mid-price segment? The A34 still has 2 Nano-SIMs.

The SIM card slot has been moved from the bottom to the top.

From pleasant novelties — Wi-Fi 6 at А54. Another positive point is Bluetooth 5.3 in both smartphones.

Batteries remain the same (5000 mAh), and fast charging is only 25 watts. Do not forget that now you have to buy an adapter yourself. In terms of high-speed charging, Samsung is significantly inferior to Xiaomi, realme, TECNO, and indeed to everyone. And hardly anything will change. Fast charging implies increased costs: a better quality battery, an upgrade of the cooling system, temperature sensors, a more expensive cable, and the fast charging technology itself. Samsung is a greedy company and will only implement fast charging if Apple does. And Apple is even greedier. And fast charging in the iPhone will appear only when there are no cheaper innovations left.

However, let me remind you about the positive moment. The A54, like the A53, will receive 4 Android version updates (started with Android 13, ending with Android 17) and 5 years of security patches.

And do not forget that so far the A-series are the only smartphones in the middle price segment with water protection and howling IP67.